Meet Your Crochet Sellers
Your Host and Keynote Speaker
Pricing Handmade Without Undervaluing Yourself
Why Your Products Aren’t Selling
From Scattered to Strategic
Bundling, Upselling and Increasing Average Order Value
Hi! I’m Pam, founder of the Crochetpreneur® Business Academy. I’m a psychotherapist turned crochet designer and business coach with a passion for helping fiber artists experience the personal and financial freedom that comes from building a profitable business.
As a creative spirit who built a bustling business doing it exactly my way – with lots of coffee, lots of adventure, and lots of roller coasters – I want to help you do the same in a way that feels perfectly right for you.
I created this summit to help you identify and implement strategies that not only feel good but work well so you can grow your profits more efficiently and turn yarn into money with confidence, purpose, and impact.
Meet Your Amazing Summit Speakers
Set the Stage: Designing a Market Booth That Feels Like You
Erin’s crochet journey began over thirty years ago, but the real spark came from a simple request from her children: “”Mumma, can you make us a Sack Boy?”” Watching their faces light up when that little doll came to life turned a hobby into a mission — proof that a handmade object holds a kind of magic no mass-produced toy can replicate. With a background in theater, Erin understands the transformative power of a costume. The moment it goes on, you become the character — taller, bolder, empowered. She brings that same intent to every wearable she creates, from dragon wings to witches’ hats, designed to make you feel playful, powerful, and free to be the protagonist of your own story. SoftSprout Designs is a true family affair, built hook by hook, faire by faire.”
From Hobby to Business: Stepping Into Your Identity as a Crochet Seller
New York native Deltra Perryman started crocheting when she was 8 years old and it was a hobby for many years. After attending school for business management and building several successful businesses she decided to turn her passion for crochet from a hobby to a business.
Deltra also known as “CrochetBoss is the CEO of Crochet Fashion Week and head Designer at Crochet BossWear a handmade custom crochet company. Her designs can be found online and in boutiques. Deltra decided to launch a crochet bridal line which debuted at the TRose International Bridal Fashion Show in 2017. In 2018 Deltra created Crochet for Profit a Mastermind Group on Facebook to help educate, coach and mentor crochet crafters that wanted to learn how to create a business. The group has many success stories and continues to bring valuable information to the members. Deltra Perryman expects to become a leader in handmade fashion design and continue to create opportunities to showcase her talents as well as up and coming designers.
Selling More Isn’t the Same as Keeping More: How to Spot Profit Leaks in Your Crochet Business”
I help handmade, creative, and craft business owners understand their numbers in plain English, without making bookkeeping feel like punishment.
Backwards Planning: Practical Tips to Help You Prep for Your Busiest “BER” months
Peggy Nolan is the designer and maker behind Twisted Crochet. Peggy creates and makes over 500 hats (both wholesale & retail clients) for the busiest 4 months of the year. Making for the “ber” months begins with a backwards plan that starts in February!
Policies that make your crochet business lighter
Kiffanie Stahle AKA Kiff is an attorney who’s spent 15 years helping creative entrepreneurs scale their businesses with legal systems that align with their growth stage. When she’s not geeking out on the law, you can find her and her pup Ozzy living in their RV full-time. She spends lots of time sitting on her “porch”, hiking, reading, knitting socks, working on her traveling vegetable garden, and playing (or refereeing) pickleball.
The Repeat Seller: How to Turn One-Time Buyers Into Loyal Customers
Lisa M Fox is the creative force and passionate designer behind Green Fox Farms Designs. Lisa has been crocheting and designing patterns since 2010. She specializes in designing amigurumi, crochet home decor, and storage patterns for guys, geeks and gamers. In her Etsy shop, she offers quirky and fun merchandise created for crocheters and knitters. As a Success Coach for Crochetpreneur Business Academy, she educates and fosters connections within the crochet community. Lisa also shares her crochet expertise through free patterns, tutorials, and other crochet content on her blog. When she’s not crocheting, Lisa spends her time gardening, reading fantasy novels, and playing tabletop games with her family. She and her husband live with their 5 children and 3 cats in central Minnesota.
Market Research: How to Use Social Media to Determine What Shoppers are Looking For
Emily Rochotte is the founder of Emily Rochotte LLC, a marketing company designed to support creative entrepreneurs with social media marketing, search engine optimized blogging and marketing strategy. With over 10 years of experience as a social media strategist and published writer, Emily stays on top of the latest marketing strategies and trends for you so you can focus on your business. She is a marketing educator and keynote speaker who is dedicated to empowering small business owners with the most impactful ways to reach and connect with future clients and build brand awareness with the help of standout marketing content. Emily is passionate about cheering on entrepreneurs and knows sometimes it just takes a second set of eyes to remind you that you’re creating something truly incredible! Say hi to Emily and ask her all your marketing questions over on Instagram @emilyrochotte
The Little Extras Crochet Sellers Can Create to Boost Sales
Dvorah Lansky, M.Ed. is a passionate crocheter and content creation specialist with decades of experience helping her students bring their creative ideas to life. As the owner of Yarn Arts Press, she designs high-quality printable and digital: planners, trackers, spreadsheets, and crochet pattern organizers that help crocheters stay organized, inspired, and confident in sharing their projects.
Crochet, Content, and Conversion
Shayla Palmer is the founder and creative force behind Mes Amis Toys, a crochet brand known for its playful handmade creations and viral storytelling content. After learning to crochet in 2024, Shayla quickly built an audience of millions by sharing the process behind her larger-than-life crochet sculptures, custom toys, and creative business journey. Her work has generated hundreds of millions of views across social media and has led to partnerships with major brands including Michaels, Premier Yarns, and Minecraft. Through Mes Amis Toys, Shayla combines artistry, entrepreneurship, and education to inspire makers around the world. At this conference, she will share insights on growing a crochet business through content creation, building an engaged online community, and turning creativity into a sustainable and profitable brand.
Why Doing More When You are Your Own Target Audience
Megan is a multi-craft maker who learned the basics of crochet and sewing from her mom when she was 10, and turned her hobby into a business shortly after college. She primarily vends at conventions centered around Japanese anime and board games with her crocheted amigurumis and other creations. When not working on items for her business Megan makes costumes to wear in contests at those conventions and to participate in volunteer events. Megan lives in the Chicago suburbs with her husband and their two teenage sons, who are all as nerdy as she is!
Crochet at a Pop Up Market?!?
Hello there! My name is Monique. I’m a crochet artist and owner of Off The Hooks. I’m here to help fellow crocheters put their handmade items out there by selling at their local craft shows, farmers markets or pop-up markets. I’ve been a vendor at local Colorado pop-up markets for over a year now and I’m excited to share my journey and experience with you!
Sponsored by Crochetpreneur Business Academy
and Crochet Business Chat Podcast
